AI Pin Descriptions for Pinterest
Generate keyword-rich titles and descriptions that help your pins rank in Pinterest search
PhotoScanr analyzes your image and writes SEO-focused pin descriptions with natural keyword placement
Search-Friendly Pin Titles
Titles up to 100 characters with natural keyword placement. Pinterest uses pin titles as a primary ranking signal, so clear, descriptive titles outperform clever or vague ones.
Keyword-Rich Descriptions
Descriptions up to 500 characters with relevant search terms woven in naturally. Pinterest's search algorithm reads descriptions to understand and categorize your pin content.
Pinterest SEO Built In
Pinterest functions more like a visual search engine than a social network. PhotoScanr writes descriptions using the search terms that Pinterest users type, not social media-style captions.
Image Ratio Guidance
Pinterest favors 2:3 vertical images (1000x1500). PhotoScanr checks your image dimensions and flags when your ratio doesn't match Pinterest's recommended format.
Batch Multiple Pins
Creating a board? Upload multiple images and get unique, keyword-varied descriptions for each pin. Avoids duplicate content across your boards.
One-Click Copy
Copy title and description separately with a single click. Paste directly into Pinterest's pin creator or your scheduling tool.
Why Pinterest Is Different from Social Media
Pinterest Is a Search Engine
People come to Pinterest with intent. They search for "modern kitchen ideas," "fall outfit inspiration," or "easy dinner recipes." Your pins need to match these search queries to appear in results.
This is fundamentally different from Instagram or X, where content is pushed to followers. On Pinterest, content is pulled by user searches. Metadata is what determines whether your pin shows up.
Pins Have a Long Lifespan
An Instagram post peaks within 48 hours. A Pinterest pin can drive traffic for months or even years. Pinterest content is evergreen because it's search-driven, not feed-driven.
This means investing time in good pin descriptions has a much higher return than on other platforms. A well-optimized pin continues working for you long after you create it.
Keywords Replace Hashtags
Pinterest used to support hashtags but deprecated them. Now, keywords in your pin title and description are how Pinterest's algorithm categorizes and ranks your content. The words you use directly determine which searches your pin appears in.
PhotoScanr analyzes what's in your image and generates descriptions that naturally include the search terms Pinterest users type when looking for similar content.
Board Names and Descriptions Matter Too
Pinterest doesn't just look at individual pins. It considers the board a pin is saved to. A pin about "minimalist kitchen design" saved to a board called "Kitchen Ideas" gets a stronger signal than one saved to a board called "My Stuff."
When PhotoScanr generates your pin description, it uses specific, categorizable language that aligns with how people name and organize boards on Pinterest.
Pinterest Optimization Tips
Use 2:3 Vertical Images
Pinterest's feed is a masonry grid. Vertical pins (1000x1500 or 1080x1620) take up more visual space and get more engagement. Square and horizontal images get compressed and are easier to scroll past. If your photo is landscape, consider adding a title bar above or below to make it vertical.
Front-Load Keywords in Titles
Pinterest truncates long titles in search results. Put the most important keywords at the beginning. "Modern Farmhouse Kitchen Renovation Ideas" is better than "Ideas for Renovating Your Kitchen in a Modern Farmhouse Style" because the key terms appear first.
Write Full Sentences in Descriptions
Keyword-stuffed descriptions ("kitchen ideas modern farmhouse renovation DIY") read as spam. Pinterest's algorithm is sophisticated enough to understand natural language. Write actual sentences that include your keywords: "This modern farmhouse kitchen renovation uses open shelving and white subway tile for a clean, bright look."
Create Multiple Pins for the Same Content
Pinterest encourages creating different pin images for the same destination URL. Each pin can target different keywords. A recipe could have one pin targeting "easy weeknight dinner" and another targeting "meal prep ideas." PhotoScanr helps you generate unique descriptions for each variation.
Enable Rich Pins
If you have a website, set up Rich Pins. They automatically pull metadata from your site (article title, product price, recipe ingredients) and display it on the pin. This gives your pins extra context and credibility in search results. Rich Pins work alongside the title and description you write manually.
How It Works
Upload Your Pin Image
Drag and drop or browse to select your image. Works with JPG, PNG, and WebP files.
AI Analyzes Your Image
Google Gemini AI identifies what's in your photo, then writes a title and description using the search terms Pinterest users type for similar content.
Get Title and Description
Receive a keyword-rich title (under 100 characters) and a descriptive pin description (under 500 characters) with natural search term placement.
Copy and Pin
One-click copy, then paste into Pinterest. Add your destination URL and save to the right board.
Frequently Asked Questions
Does Pinterest still use hashtags?
No. Pinterest deprecated hashtag support. Hashtags in pin descriptions are treated as plain text and don't create clickable links or aid discovery. Instead, Pinterest relies on keywords in your pin title and description to categorize and rank content. PhotoScanr generates keyword-focused descriptions rather than hashtag lists.
What's the ideal pin description length?
Pinterest allows up to 500 characters for standard pin descriptions. You don't need to use all 500, but descriptions under 100 characters are too short to include enough keywords. Aim for 200-400 characters: enough to include 3-4 relevant search terms in natural sentences without keyword stuffing.
What image dimensions work best for Pinterest?
Pinterest recommends a 2:3 aspect ratio. The most common sizes are 1000x1500 and 1080x1620 pixels. Pins taller than 2:3 may get truncated in the feed. Square images (1:1) and landscape images work but take up less visual space and tend to get lower engagement.
How long do Pinterest pins last?
Unlike social media posts that peak within hours, Pinterest pins can drive traffic for months or years. A well-optimized pin continues appearing in search results as long as the content remains relevant. This makes Pinterest one of the highest-ROI platforms for content with long-term value, like recipes, tutorials, and product photos.
Try It Free
Upload a photo and get a Pinterest-optimized title and description in seconds. No signup required.
Generate Pin Description →5 free analyses per day • No account needed • Results in seconds
Keywords, not hashtags
Pins drive traffic for months
Your photos are never saved on our servers
Pinterest is a trademark of Pinterest, Inc. PhotoScanr is not affiliated with, endorsed by, or sponsored by Pinterest. PhotoScanr generates content for use on Pinterest and other platforms.