PhotoScanr helps you understand your photos with AI. Upload a photo and instantly receive comprehensive metadata including AI-generated titles, captions, keywords, and technical details like size, dimensions, and file format. Everything is designed to be simple, fast, and completely private.

PhotoScanr was created to solve a real problem in modern photography workflows: the time-consuming task of properly tagging and organizing images. Whether you're a professional photographer managing thousands of images, a content creator optimizing for social media, or a blogger needing SEO-friendly image descriptions, PhotoScanr streamlines the metadata creation process that once took hours into seconds.

Built for Creators, by Creators

PhotoScanr is built for photographers, content creators, social media managers, e-commerce sellers, and anyone who wants to quickly extract more value from their images. There's no signup, no tracking, and your photos are never stored on our servers. Images are processed instantly and discarded immediately after analysis, ensuring your privacy and intellectual property remain protected.

The tool features specialized platform modes: Instagram Mode for social media creators with platform-optimized captions, 20-30 trending hashtags, character counters, and dimension validators; and Flickr Mode for photographers with rich detailed descriptions (2,500+ words), 60-75 relevant tags, and search-optimized titles. These features save content creators and photographers hours of manual optimization work each week.

Beyond single image analysis, PhotoScanr supports batch processing for multiple images simultaneously, making it invaluable for professional workflows. Export your metadata in multiple formats—JSON for developers, CSV for spreadsheet analysis, or formatted text for blog posts and social media—all packaged conveniently in a downloadable ZIP file.

Our Founder

PhotoScanr was founded by Duncan Rawlinson, a professional photographer, investor, and entrepreneur with over 20 years of experience. Our founder’s work has been featured in publications including The New York Times and exhibited at the Smithsonian Institution. We carry forward that standard of quality in how we design and build PhotoScanr.

Throughout his career, our founder identified a persistent challenge: the manual labor required to properly catalog and describe images at scale. That firsthand experience directly shaped PhotoScanr’s product decisions. Originally built for our founder’s own workflow, the tool is a solution born from real-world professional needs—not theoretical assumptions.

Our founder also created Photographyicon.com, an online photography education platform. That teaching experience provides deep insight into the common struggles photographers face—from technical challenges to workflow optimization—knowledge that directly informs our user-focused design.

As an entrepreneur and technologist, our founder maintains Duncan.co, where he explores the intersection of photography, artificial intelligence, and creative technology. This perspective—combining artistic sensibility with rigorous implementation—helps ensure PhotoScanr serves both creative and practical needs.

Our Technology

PhotoScanr leverages Google's advanced Gemini 2.5 Flash AI model to analyze images with remarkable accuracy. The architecture prioritizes security and performance: your images are processed through a secure Cloudflare Worker proxy that handles all API authentication, meaning your API keys are never exposed to client-side code. This enterprise-grade security approach protects both your data and the integrity of the service.

The system is built on modern web standards with a focus on simplicity and reliability. The frontend uses vanilla JavaScript with Tailwind CSS for a responsive, accessible interface that works seamlessly across all devices. There's no complex build process, no bloated frameworks—just clean, efficient code that does exactly what it needs to do and nothing more.

Why PhotoScanr Exists

In an era where photographers and content creators produce hundreds or thousands of images, proper metadata management is no longer optional—it's essential for discoverability, SEO, accessibility, and professional organization. Yet the traditional approach requires painstaking manual effort that scales poorly and drains creative energy.

PhotoScanr democratizes access to AI-powered image analysis, providing professional-grade metadata generation that was previously available only to large organizations with significant technical resources. By making this capability free and accessible to everyone, PhotoScanr empowers individual creators and small businesses to compete on equal footing with larger entities.

The tool represents a philosophy: technology should amplify human creativity, not replace it. PhotoScanr handles the repetitive, analytical work so you can focus on what matters—creating compelling images and building your creative vision.